A Product Designer by qualification, Edward is another amusement industry specialist with a background with the Merlin Entertainments Group in the UK. His areas of expertise include retail merchandising and channel sales; as well as tactical, social media and events marketing.
He joined Ultimate Entertainments Group and has been influential in developing and strategising the company's Marketing and Branding for its new businesses and product. Edward was also instrumental in developing the marketing strategy and direction of the the worlds first attraction AIRZONE which premiered in Singapore. The AIRZONE attraction is an elevated playground with distinct themed zones containing unique games. AIRZONE sits in the atrium space of the shopping mall in between the floor levels.